Privacy policy
Privacy Policy
Last updated: 12 July 2026
At Ultimate Fitness, we value your privacy and are committed to protecting your personal information. Ultimate Fitness is a trade name of Eightyfour Distributor (Pty) Ltd ("Ultimate Fitness", "we", "us" and "our"), which is the responsible party for the processing of your personal information under this Privacy Policy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, make a purchase, contact us or otherwise interact with our services.
Our website is hosted on Shopify, which provides the secure eCommerce platform that enables us to offer our products and services. Shopify processes certain personal information on our behalf to securely operate our online store.
By using our website or purchasing from Ultimate Fitness, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
Depending on how you interact with us, we may collect the following personal information:
- Full name
- Billing and delivery addresses
- Email address
- Telephone number
- Payment information (processed securely through our payment providers)
- Account details such as login credentials and preferences
- Order history, purchases, returns and exchanges
- Product reviews you submit
- Communications with our customer support team
- Device information, including browser type, IP address and device identifiers
- Website usage information, including pages visited and interactions with our website
How We Collect Your Information
We collect personal information:
- Directly from you when you place an order, create an account or contact us
- Automatically through cookies and similar technologies when you browse our website
- From trusted service providers who assist us with payment processing, shipping, analytics and customer support
- From third-party partners where permitted by law
How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Arrange delivery and returns
- Provide customer support
- Manage your account
- Process payments securely
- Improve our products and services
- Personalise your shopping experience
- Send important order and account updates
- Respond to enquiries and warranty claims
- Prevent fraud and maintain the security of our website
- Comply with legal and regulatory obligations
If you choose to receive marketing communications, we may also send you information about new products, promotions and exclusive offers. You can unsubscribe at any time using the unsubscribe link in our emails.
Legal Basis for Processing
We process your personal information where: you have given consent; processing is necessary to perform a contract with you (such as fulfilling an order); processing is required to comply with a legal obligation; or processing is in our legitimate business interests, provided these do not override your rights.
Product Reviews
If you choose to leave a product review on our website, the information you provide, including your name, rating and review, may be displayed publicly.
How We Share Your Information
We only share your personal information where necessary to operate our business and provide our services.
This may include:
- Shopify, which hosts our online store
- Payment providers to securely process transactions
- Courier and logistics providers to deliver your order
- IT service providers who help operate our website
- Marketing and analytics providers
- Professional advisers where required
- Government authorities or regulators where required by law
We do not sell your personal information.
Shopify
Our online store is powered by Shopify. When you use our website, certain personal information is processed by Shopify to enable secure payments, website functionality and order management.
To learn more about how Shopify processes personal information, please visit: https://privacy.shopify.com
Cookies & Similar Technologies
A cookie is a small file placed on your computer or device when you visit our website. We use cookies and similar technologies to:
- Keep our website functioning correctly
- Remember your preferences
- Improve website performance
- Analyse visitor behaviour
- Personalise advertising where applicable
Some cookies are "session" cookies, which last only until you stop browsing, while others are "persistent" cookies, which remain on your device until they expire or you delete them. Most of the cookies we use are persistent and typically expire between 30 minutes and two years from the date they are placed on your device.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
Advertising Opt-Outs
Where we use advertising and analytics partners, you can opt out of certain targeted advertising and analytics as follows:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Google Ads: https://www.google.com/settings/ads/anonymous
- Facebook: https://www.facebook.com/settings/?tab=ads
- Digital Advertising Alliance portal: http://optout.aboutads.info/
Children's Privacy
Our website is not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration or destruction. While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.
Data Retention
We retain your personal information only for as long as necessary to:
- Provide our products and services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
When information is no longer required, it is securely deleted or anonymised.
Your Privacy Rights
Ultimate Fitness processes personal information in accordance with the Protection of Personal Information Act, 4 of 2013 ("POPIA") and other applicable privacy laws.
Depending on your location and applicable law, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Withdraw consent where applicable
- Object to certain processing activities
- Request a copy of your personal information
- Opt out of marketing communications at any time
We may request proof of identity before processing certain requests. You also have the right to lodge a complaint with the Information Regulator of South Africa regarding the processing of your personal information.
International Data Transfers
Some of our trusted service providers, including Shopify, may process personal information outside South Africa. Where personal information is transferred internationally, we take reasonable steps to ensure it is protected in accordance with applicable privacy laws.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or the services we provide. The updated version will always be published on this page together with the revised "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy, how we process your personal information, or if you would like to exercise any of your privacy rights, please contact us. For privacy-related matters, you can contact our Information Officer at the details below.
Eightyfour Distributor (Pty) Ltd t/a Ultimate Fitness
Email: support@ultimatefitnessza.co.za
Telephone: +27 79 889 1317
Address:
ContinuitySA Building
62 Old Pretoria Road
Halfway House
Midrand, 1685
South Africa
